
% Table created by stargazer v.5.2.3 by Marek Hlavac, Social Policy Institute. E-mail: marek.hlavac at gmail.com
% Date and time: Mon, Jan 27, 2025 - 13:53:12
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 & All & Green/Ecologist & Social democracy & Christian democracy & Liberal & Conservative & Right-wing \\ 
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Number of ads & 62,747 & 7,298 & 15,077 & 10,921 & 15,000 & 9,274 & 1,038 \\ 
Unique parties & 158 & 14 & 33 & 16 & 23 & 29 & 13 \\ 
Unique countries & 25 & 13 & 24 & 13 & 17 & 18 & 12 \\ 
Ads with text only [\%] & 8.4 &  0.1 &  1.8 &  0.1 & 22.2 & 15.6 &  7.0 \\ 
Ads with images [\%] & 43.5 & 32.5 & 66.9 & 10.9 & 44.8 & 47.6 & 57.6 \\ 
  - Ads targeted at women [\%] & 16.5 &  5.4 & 23.3 &  3.5 & 15.0 & 20.8 &  0.2 \\ 
  - Avg. women audience [\%] & 52.7 & 58.3 & 53.7 & 44.9 & 49.1 & 59.4 & 39.3 \\ 
  - Avg. audience age [y] & 40.6 & 35.9 & 40.8 & 40.4 & 38.2 & 45.3 & 39.9 \\ 
  - Any woman [\%] & 23.5 & 23.8 & 36.2 & 26.7 & 12.4 & 15.1 & 12.4 \\ 
  - Only women [\%] & 16.8 & 14.6 & 27.5 & 16.3 &  7.9 & 12.4 &  2.0 \\ 
  - With faces [\%] & 49.4 & 48.4 & 59.8 & 61.2 & 36.6 & 44.9 & 65.2 \\ 
    -- Avg. number of faces & 1.7 & 1.4 & 1.8 & 1.7 & 2.0 & 1.4 & 1.8 \\ 
    -- Avg. age of faces [y] & 36.7 & 33.9 & 37.8 & 36.6 & 35.2 & 36.0 & 38.7 \\ 
Ads with videos [\%] & 48.1 & 67.4 & 31.4 & 89.0 & 33.0 & 36.8 & 35.4 \\ 
  - Ads targeted at women [\%]  & 5.3 &  0.5 & 18.2 &  0.0 & 11.5 &  2.5 &  0.3 \\ 
  - Avg. women audience [\%]  & 50.7 & 57.2 & 50.3 & 51.7 & 45.0 & 51.5 & 29.9 \\ 
  - Avg. audience age [y]  & 38.1 & 33.6 & 41.1 & 35.7 & 37.1 & 47.2 & 40.5 \\ 
  - Any woman [\%]  & 37.4 & 49.4 & 35.0 & 29.0 & 33.6 & 43.5 & 42.0 \\ 
  - Only women [\%]  & 9.3 &  1.4 & 11.4 &  8.1 &  3.9 & 25.3 &  5.4 \\ 
  - With faces [\%]  & 62 & 72.8 & 63.9 & 38.7 & 69.3 & 91.3 & 83.1 \\ 
    - Avg. number of faces  & 1.1 & 1.1 & 1.3 & 0.8 & 1.2 & 0.9 & 1.5 \\ 
    - Avg. age of faces [y]  & 35.3 & 31.2 & 40.2 & 31.0 & 34.8 & 37.0 & 38.1 \\ 
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